Crafting a Winning Creative Treatment with Patti Schumann

Tue 26th Jan, 2016 – 7:00pm–8:30pm

By Staff in Atlanta


Tue 26th Jan, 2016


APA Members: FREE
Non Members: $25 in advance; $30 at door


Learn How to Craft a Winning Creative Treatment

© Lindsay Gallup. Widely-respected artist representative Patti Schumann leads our workshop.

Every client bid worth winning requires the photographer to carefully prepare a creative treatment. A well prepared treatment can move you from third place to first and effectively land you the job. A poor treatment can take you out of the running entirely. Sound intimidating?

The good news is that we’re pulling back the curtain on creative treatments for a special industry show and tell. Widely respected artist representative Patti Schumann from Schumann & Company has cracked open the hard drive and will present winning (and losing) treatments from some of the best photographers on the planet. In this hands-on workshop, Patti will identify the key ingredients of a superior creative treatment and highlight some of the common mistakes and pitfalls to avoid. Make sure to attend this event and gain insight from one of the industry’s top leaders.

Schumann & Company represents nationally noted photographers and directors. Award recognition includes CA, Print, Graphis, PDN, NYADC, AIGA and How. Founding agent Patti Schumann, travels nationally for portfolio presentations, seminars, and guest lectures.

6:00 - 7:00 PM Happy Hour Welcoming Patti.

Registration is required, and space is limited.



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