APA DC: Client(less) Feb 27, 2020

Thu 27th Feb, 2020 – 6:30pm–9:00pm

By APA Admin in Washington, DC


  • Matthew Rakola

Thu 27th Feb, 2020


APA Pro and Leader level Members: Free
APA Associate, Supporter, Contributor: $5
General Admission: $15


APA DC Presents: Client(less): From Personal Projects to Paying Commissions

Personal projects have long been a way to both satisfy our creative impulses and move towards getting the kinds of paid work we want. However, finding, executing, and promoting a project that fulfills us personally while also helping our business can be a challenge. 

At this event, APA|DC Director Matthew Rakola will share lessons learned from his own multi-year effort, The Learn Project, as well as a current one, Picture Wheaton. There will be a strong emphasis on strategic thinking and envisioning the project objectively.  

    Topics will include:

        Finding a topic that fits your brand and fulfills a need.

        Defining the project: who, what, when, where, how and especially why.

        Determining goals, scope, and deliverables.

        Getting started, tweaking, and maintaining the project.

        Logistical issues including financing, time and project management, releases, and ethical/legal concerns. 

        How to talk about, pitch and promote your project to multiple audiences. 

        Deciding when to put the project to bed.

We’ll also see work from other photographers, including Hannele Lahti, who will discuss their own projects and the impact they’ve had on their careers.

Seating is limited so RSVP now!

   Thursday, February 27, 2020
    6:30 PM 9:00 PM

Location:    Studiowerks 415B Walker Ct SE Washington, DC 20003

APA Pro and Leader level Members: Free
APA Associate, Supporter, Contributor: $5
General Admission: $15



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