APA NY Standing Out in a Saturated Market: The Power of Connecting, Nov 19

Tue 19th Nov, 2019 – 6:00pm–9:00pm

By Admin in New York


  • Glenn Batkin - Freelance Creative Director Anna Dickson - Visual Lead for the Content and Community team at Google More TBA!

Tue 19th Nov, 2019

Alchemical Studios
104 West 14th Street
New York, NY 10011
United States


Pro/Leader: Free
Associate/Supporter/Contributor: $5
Workbook: Free
Non-Member: $15


APA New York presents:

Standing Out in a Saturated Market: The Power of Connecting

Though delivery avenues have changed over the decades, the question remains…

This panel will discuss the effectiveness of your basic marketing plans ie email, direct mail and internet exposure but also delve into what more can you do.

What is the next level to stand out and make the connections you need? From social media to your crucial in person interactions, this panel will engage in a lively discussion about your next steps to help you maximize your digital energies and in-person interactions with creative buyers. This seminar will run a full two-hours and include a panel of creative buyers moderated by Heidi Goverman. You won’t want to miss this if you’re a commercial photographer and are looking for the information you need to promote your work and build your career.


Glenn Batkin - Freelance Creative Director

Glenn Batkin is a freelance creative director for advertising agencies. He’s worked on staff at New York agencies including: J Walter Thompson, Bozell, Grey, CDM and GSW. Awards for his efforts – Clio’s, Comm Arts, Manny’s, Graphis, Archive mag, Cannes, Rx Club, Obie and the NY Art Directors Club.

Anna Dickson - Visual Lead for the Content and Community team at Google

Anna is currently Visual lead for the Content and Community team at Google, focusing mainly on food and travel photography. Prior to Google, Anna was Photo Director at Huffington Post and Deputy Photography at The Wall Street Journal. She also worked on several print publications, including Rolling Stone and Popular Photography.

Heidi Goverman - Moderator

Heidi spends her days supporting commercial artists. As the West Coast Rep for Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before Workbook, Heidi spent years as the Executive Director for APA Los Angeles, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition. Heidi is a talker but also a good listener who likes to solve problems. Heidi loves: Karate, karaoke, lilacs, baking, watching her kids play anything, big dogs and potatoes.


This event is sponsored by Workbook. Workbook is the leading creative resource for photography and illustration portfolios, cutting edge marketing tools, and industry contacts.



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