All recordings can be found on either our APA Youtube or Vimeo channel. Not all events are recorded and some are for members only.
APA Open Talk with Travis Keyes
An ongoing series discussing the current state of photography in the age of COVID-19.
APA Biz Talk
APA LA & AskSternRep: Navigating the Unknown -
APA In Conversation -
A series featuring photographers sharing their work, stories about favorite images, personal projects, how they collaborate, and what inspires them.
APA San Francisco SET (Second Experimental Tuesday)
APA Scope: Diversity and Inclusion
Episode 1: Moderated by Martine Severin with guests Cassandra Plavoukos and Christopher Malcolm.
Episode 2: Moderated by Ken Clickenger and Edwin Vargas with guests Ash Danielsen, Mariya Stangl, Nowen Cifuentes, Akshit Bhardwaj
Art of the Digital Portfolio, moderated by Travis Keyes and Wendy Fisk
The Art of the Digital Portfolio an online discussion on presenting your best self when your best self can't be there... These days, as photographers, our world is seemingly expanding and shrinking all at once and it can be challenging to make a focused statement with commercial photography. Things have shifted, personal meetings are rare, and connecting with prospective clients can be more challenging so we need to show our specialty work now more than ever. By tailoring our individual approach to a specific client, we can start the conversation quickly and help grab their attention. Photographers have a large digital toolbox that allows the ability to create laser-focused promotions and presentations to help capture the essence of our work and outline our specialties or concepts that may or may not be fully represented on our websites. Photographers should have a virtual portfolio handy or an e-book that best represents who they are and what they do.
First Impressions, moderated by Travis Keyes
Your website is the center of your brand - the public face of your business - so paying attention to your end user’s experience is imperative. As we all know: you never get a second chance to make a first impression. In this webinar, two creative buyers will walk through several photographer’s websites and give at-a-glance evaluations. They will discuss their first impressions including overall design, user interface, navigation, and responsiveness. They will offer their feedback and suggestions like do’s and don’t to benefit photographers when structuring or enhancing sites to optimize use, practicality, impact, and consistency.
“Her Perspective” is a series of events providing community and collaboration between creatives and creators that identify as women. Our goal is to create a safe space where we can have candid conversations about relative topics, share personal experiences within the industry, and facilitate creative collaborations. This will be our first virtual event of this series. Our panelists will be sharing their experiences of being both a mom and a photographer, especially in a male-dominated industry, because we feel that this perspective isn’t discussed as much as it should be. Our goal is to highlight the challenges, joys, surprises, and any tips they’ve acquired on this journey. We typically have Her Perspective events face-to-face since we feel the networking aspect is really important and we always want to provide an opportunity for women to meet other women that they can potentially collaborate with. Since we are currently in quarantine, we’re instead offering the option for participants to input more information into this registration form. After the event, we will be sharing that sheet with all attendees so you have a list of people you can contact if you’d like to work together.
Know Your Business (APA members only) Log on to your APA account to access Vimeo links and passwords.
Introduction to a two hour deep dive through estimating and production processes with photographer Dana Hursey and producer Rebecca Schatten.
A one hour webinar with Lightroom Guys as they demo two skills in Lightroom Classic. In this first session, we will learn how to: - Use the Compare tool and Before/After features - Use the local adjustment tools (Radial, Gradient, Brush) for burning/dodging. The Compare tool is a Library module feature that helps us choose our best/strongest work. In the Develop module, the Before/After tool helps us achieve our goals for how we want our photos to ultimately look. In the Develop module, the local adjustment tools can help us bring out details or enhance the look of a photo. These tools are powerful and easy to use, once you understand some techniques on how best to use them.
A one hour webinar with Lightroom Guys as they demo two skills in Lightroom Classic. In this second session, they will … - Demystify the process of keywording, including how to use the basic Keyword tools in the Library module, and demonstrate how to use Erase Brush as part of using the local adjustment tools. Keywording is one of those things that everyone seems to feel they should be doing more of, but most people don’t have a grasp of the basics! In this part of the webinar, we will demystify what you should be doing and how you should do it. Building on the previous webinar, in this session we will demonstrate how to use Erase Brush to further enhance using the local adjustment tools to select precise areas of a photo for adjustment.
Lightroom to Capture One Simplified, moderated by Travis Keyes
Knowledge Bank is an ongoing series that hyper focuses on a tech (hardware/software) issue with a round of Q/A following the talk. This week's webinar is hosted by Pauleth Ip, Reviews Editor for The Phoblographer and APA|NY board member. In this Knowledge Bank, Paul will break down the process of migrating from Lightroom to Capture One from start to finish. In addition, Paul will also: give a basic overview of the Capture One interface; highlight key benefits Capture One has over Lightroom; address possible issues that may arise during the migration process
Outside the Gallery System, with Deborah Gilbert
You want to sell your photographs to the public but can’t seem to get your foot in the door of the galleries; you wonder where do I go from here? What many artists and artisans have had success with is to bypass the middleman, entirely and market their work directly to the people on the art fair circuit. The advantages are numerous, unlike commercial jobs or gallery shows where you have to wait to be paid; With an art fair, you can make a picture today and sell it this weekend, cash in hand. It can be a great, extra revenue stream that you can partake in a much or as little as you like, but it can also have some pitfalls you would rather avoid.
Photographer and Rep, with Shelly Waldman, Traci Terrick, Travis Keyes, and Jeremy Lips
Photographer and Rep: The Synergy That Brings Them Together Is forming a partnership with a photo rep really as easy as photographers think it is? Join us while we separate the myths from the facts when it comes to finding, courting, and maintaining a partnership with a photo rep from 2 people who have joined forces within the last year. They will tell us how they found each other, how long it took to seal the deal, and what they are doing to keep make the partnership work.
Rock Paper Scissors: From Screen to Print, with Tony Morella
In this seminar, Tony Morella, owner and operator of Digital Editions Atelier, a fine art print studio, combines his photo history background with his 30 years of technical experience working for three major manufacturers of photographic papers and his past 10 years of experience printing for artists and photographers. He has created a presentation that explains what Art Papers are, their history of use for printing, and why you should use them in an age where everyone with a cell phone is a photographer. Included are the aesthetics of these art papers and how to get the most out of them while producing unique looks that will set your images apart in this competitive market place.
Shooting & Producing During a Pandemic, with Liz Von Hoene, Mark Hill, Darcie Adler, Amanda Bertany, Tim and Andrea Wedig, and Callie Householder
A virtual talk on shooting and producing in Georgia during Covid 19. On the panel will be several esteemed APA Atlanta members and board members sharing their recent on set experience. As Georgia continues to open up, we have begun to acclimate our productions to protocols and guidelines to ensure a safe set. Our panel will discuss how Covid 19 has impacted the Atlanta and Georgia market, what is working and what is not, and how we move forward. Our mission is to collaborate and share information to keep our industry here safe, sustainable, and successful for all of us. Stronger together!
Upping your Livestream Game, with Travis Keyes
Have you ever asked why does their Zoom or Livestream look so good? in this episode of Knowledge Bank "Upping Your Livestream Game" joins tech reviewer/photographer/APA board member Paul Ip and APA NY Chairman/photographer/video streaming content creator Travis Keyes as they discuss the gear you need to up your game. they will offer different budget options to improve the look and sound of your live stream.