APA Business Manual

A guide to successful photography principles.

The APA Business Manual is an essential asset for professional photographers and assistants. It’s one of the many valuable resources provided by American Photographic Artists to the photographic community. The Business Manual is available to APA members and non-members alike. If you are not yet an APA member, we encourage you to join, but you can access the Business Manual at any time.

Quick Downloads

• APA Business Manual (complete) • 733 KB pdf file (includes standard model release)
• Estimate/Invoice Form • 94 KB excel file
• Photography Assistant Invoice • 49 KB excel file
• Job Change Order • 41 KB excel file

Also available is the option to download the Business Manual by specfic chapter or topic.

Estimating and Licensing • section download 789 KB zipped folder

• The Licensing Business Model • 153 KB pdf
• Licensing vs. "Buyout" • 177 KB pdf
• Writing a License • 151 KB pdf
• The Art of the Estimate • 210 KB pdf 
• Estimating Checklist • 145 KB pdf
• Billing Terminology and Structure • 136 KB
• Work Made for Hire • 114 KB pdf

    
Forms and Lists • section download 833 KB zipped folder

• Estimate/Invoice form • 153 KB xlsx
• Job Change Order • 41 KB xlsx
• Terms & Conditions • 174 KB pdf
• Delivery Memo • 116 KB pdf
• Location Checklist • 120 KB pdf

Property Release & Testing / Self Promotion Model Release • section download 259 KB zipped folder

• Property Release Form - Overview • 138 KB pdf
• Testing / Self Promotion Model Release • 128 KB pdf
• Property Release • 115 KB pdf

Assisting • section download 418 KB zipped folder

• Professional Assistant Manual • 153 KB pdf
• Effective Strategies to Get Professional Assisting Work • 107 KB pdf
• Assisting Guidelines • 138 KB pdf
• Photography Assistant Invoice • 45 KB xlsx

Copyright • section download 191 KB pdf

• Copyright Registration: Vital to Your Success • 146 KB pdf
• Photographer's Copyright Tutorial • 130 KB pdf

Working with Artist Representatives

• Rep Checklist • 114 KB pdf file

If you have any questions, please send an e-mail to members@apanational.org