APA at CONNECTIONS LA 2026

We’re proud to share that APA has partnered with LE BOOK’s CONNECTIONS, one of the leading creative industry events connecting photographers, directors, and producers with top brands, agencies, and decision-makers.

Attending Le Book CONNECTIONS is an essential opportunity for agencies and brands looking to elevate their creative pursuits. This immersive creative event goes beyond traditional networking, offering a vibrant platform for professionals to connect with top-tier creatives, industry experts, and potential collaborators. By engaging with this diverse community, agencies and brands gain invaluable insights into emerging trends, cutting-edge technologies, and innovative approaches that are shaping the industry.  CONNECTIONS provides curated showcases and presentations that ignite inspiration and foster fresh ideas, enabling attendees and our jurors to discover exceptional talent and forge meaningful partnerships.

Creatives, art producers and brand managers register in advance to attend

Stop by the APA table

Our submission for the Creative Award is by photographer Raymond Alva

 “For What It Is” a documentary and portrait-based photography project centered around skateboarding culture and the people within it. At its core, this project embodies what skateboarding is all about—commitment, resilience, and a deep sense of belonging. Skating isn’t something that can be casually picked up; it takes time and dedication. To truly understand it, you have to invest in it and see it For What It Is. This project specifically follows Crooks, a local skate shop that has become a home for a large group of skaters. This group of people are often seen as standoffish, but that is only because people don't allow themselves to learn from their viewpoint. This has pushed them to surround themselves with people like-minded to them, creating a bond stronger than any group I've ever seen. Through themes of youthfulness, grit, brotherhood, and loyalty, For What It Is offers a raw, honest look at a culture that thrives on perseverance and self-expression.   Photographer: Raymond Alva