APA LA & AskSternRep: Pulse of the Industry

Catching up with Andrea and Hugh.  Join them once again as they now talk about the Pulse of the Industry!

The Instagram Advantage:  What are we supposed to be doing on Instagram?

With Guest: Ranee Vespi - Social Media Consultant/Strategist and Photographer

Andrea Stern:

Andrea Stern is the founder of SternRep, an LA based, boutique agency representing a group of passionate and talented commercial photographers in the product, automotive and lifestyle industries among others. 

She is also the founder of @AskSternRep – free resource forum for photographers and entrepreneurs.

sternrep.com  asksternrep.com  @asksternrep

Hugh Kretschmer:

At the age of 13, Hugh Kretschmer was introduced to photography by his father, a photo-instrumentation engineer for NASA, from the Mercury through Apollo missions. Hugh received a BFA from Art Center College of Design, graduating with honors, and then moved to New York City to start his commercial career. His client list includes Old Spice, Penn & Teller, Sony, Honda, Yamaha, Purina, National Geographic, Vanity Fair, Rolling Stone, GQ, Esquire, Oprah, and New York Times Magazine. His images have been recognized by The International Photography Awards, American Photography, Communication Arts, PDN, Graphis, and the SPD. He teaches photography part-time at Art Center College of Design, UCLA Extension, and the Los Angeles Center of Photography and is an APA LA Board member.

hughkretschmer.net

Ranee Vespi:

Ranee Vespi, social media consultant/strategist and photographer. Ranee is the Creative Director of Brand Development at SternRep/AskSternRep and co-owner of ASRsocial with Andrea Stern. Ranee's inherent artistic eye for design merged with business social media experience helps photographers take a step back, reshaping how their IG accounts can get them jobs. 

asksternrep.com  raneevespi.com