APA LA Presents Nurturing The Fire Within

APA LA: Nurturing the Fire Within

Tools to better manage career highs and lows

April 12, 2022

4pm pacific/ 6pm central / 7pm eastern

Description: 

This virtual meeting is meant to inspire and rekindle the joy each of us has/had regarding our craft, careers, and livelihoods. Audience members will take away a sense of empowerment and a sampling of suggested tools and techniques to Nurture the Fire Within. 
 
The two-part meeting will begin with Hugh and Natasha sharing and discussing with Amy their experiences during the ups and downs of their careers. All three will be sharing their tools, techniques, and daily practices that have helped them stay inspired, productive and abundant. The first half will end with a Q&A with all attendees, followed by a second hour; attendees will break off into small breakout rooms to share, build relationships, and discover ways to keep this critical conversation going. 

Panelists:

Hugh Kretschmer | Photographer

At the age of 13, Hugh Kretschmer was introduced to photography by his father, a photo-instrumentation engineer for NASA, from the Mercury through Apollo missions. Hugh received a BFA from Art Center College of Design, graduating with honors, and then moved to New York City to start his commercial career. His client list includes Old Spice, Penn & Teller, Sony, Honda, Yamaha, Purina, National Geographic, Vanity Fair, Rolling Stone, GQ, Esquire, Oprah, and New York Times Magazine. His images have been recognized by The International Photography Awards, American Photography, Communication Arts, PDN, Graphis, and the SPD. His work has been exhibited in Berlin, Seoul, Sao Paulo, Serbia, New York, and Los Angeles. His photographs are on permanent display at the 911 Museum, New York, and in the archives at the Library of Congress. Hugh has also lectured and led workshops at Eddie Adams Workshop in Jeffersonville, NY, Gulf Photo Plus, Dubai, and Fotorama, Serbia. He teaches photography part-time at Art Center College of Design, UCLA Extension, and the Los Angeles Center of Photography. 

https://hughkretschmer.net

Amy V. Cooper | Creative Consultant

Amy V. Cooper is a Creative Business Consultant and Mindset Coach. She has over 25 years of experience working in the photography industry as a photo editor, art buyer, agency owner and rep, and professional photographer for advertising, entertainment and editorial brands. Amy is one of the top photography consultants in the U.S. and offers portfolio reviews, editing, online courses and workshops, accountability mentorships, group programs and personal coaching. She is certified in hypnosis and also serves as a tapping practitioner. Amy has worked with brands such as MTV, UPS, Teen Vogue, Netflix, Microsoft, and Coca-cola. Her clients have been awarded projects with brands such as Essence, Dove, Mary Kay, CBS, Esquire, GQ and Rolling Stone magazine, among others. She currently serves as the Event Chair for Focus On Women.

 https://www.amyvcooper.com   @amyvcooper

Natasha Lee | Director + Photographer

Natasha is a global storyteller whose visuals evoke a sense of presence, of the fleeting moments that make an experience memorable. A Director and Photographer who moves seamlessly between mediums, her Travel, Lifestyle & Hospitality imagery is steeped in a sense of warmth and leisure has been published in Condé Nast Traveler, Wall Street Journal, Hemispheres Magazine, Food & Wine, and Domino Magazine, to name a few. The visceral, intimate qualities that make her images resonate with audiences has also beckoned commercial clients such as Magnolia Network, Proper Hotels, WarnerMedia, Doordash, and Acer. Having split her childhood between Malaysia and California, she finds comfort in bridging cultures and spaces. Natasha was recently included in SHOOT Magazine’s 19th Annual New Director’s Showcase and was a 2021 fellow at Moving Picture Institute’s Picturecraft Cinematography workshop. 

http://www.bynatasha.net   @talktonatasha