APA LA - The Art and Business of Commercial Retouching

Unlock the secrets of commercial retouching with industry veterans Nino Batista and Dennis Dunbar in this comprehensive workshop designed for all experienced retouchers looking to get “commercial grade” in their career. Whether you're looking to refine your skills or start a successful business, this workshop will equip you with the knowledge and techniques essential for a thriving career in commercial retouching.

First Session: Business Fundamentals

• Pricing Strategies: Learn how to price your services competitively while ensuring profitability.
• Effective Marketing: Discover how to market yourself effectively in a crowded marketplace.
• Portfolio Building: Get tips on creating a compelling portfolio that showcases your best work and attracts clients.
• Social Media Promotion: Understand the power of social media and how to use it to promote your work and connect with potential clients.

Second Session: Retouching Techniques

• Perfecting Skin: Master the art of achieving flawless skin while maintaining a natural look.
• Clothing Retouching: Learn how to retouch wrinkles and imperfections in clothing for a polished finish.
• Color Correction and Grading: Enhance your images with professional color correction and grading techniques.
• File Management: Build your files in a way that makes revisions easy and efficient, meeting client demands with ease.

Hands-On Practice

This workshop emphasizes hands-on learning, allowing you to practice the techniques as you learn them. With real-time guidance from Nino and Dennis, you'll have the opportunity to work on images and get immediate feedback.

** Workshop is limited to 15 seats

**APA Members receive a discount on the workshop price. Contact director@apa-la.com for the code