APA New York and Workbook: Standing Out in a Saturated Market

It is an age-old question in this industry: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired? Though delivery avenues have changed over the decades the question remains.

A panel of creative decision makers will discuss the effectiveness of commercial artist’s basic marketing outreach, i.e. email, direct mail, website and internet exposure, but also delve into what more can be done to effectively promote. From social media to crucial in-person interactions this panel will engage in a lively discussion about steps to help artists maximize their digital energies and in-person interactions with creative buyers. This will be a valuable discussion for commercial artists looking for the information needed to promote their work and build their exposure.

Panel:

Jason Gan, Senior Art Director, Droga5

https://www.linkedin.com/in/ganjason/

Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.

Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.

Jana Jarosz, Creative Director, FCB Health

https://www.linkedin.com/in/jana-jarosz/

Jana Jarosz is a hybrid creative thinker, maker, designer.

Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts.

After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY’s City Tech, Manhattan’s only full-time night high school, and with creative-preneurs at the New Museum’s tech incubator, New Inc.

Michael Kaminski, Executive Producer, Director of Production JUICE Pharma Worldwide

https://www.linkedin.com/in/kaminskinyc/

Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio.

Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines

Moderated by: Heidi Goverman, SVP, Workbook LLC

Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business.

She started as the Director for APA Los Angeles where she fell in love with supporting commercial artists and anything to do with helping them market. She is originally from North Salem, a super small town just north of NYC filled with apple orchards and horse farms. She moved to Los Angeles in 1993, fell in love with the weather and easily learned to live without snow. Heidi is a talker but also a good listener who likes to solve problems and connect people.