APA NY: First Impressions - Your Website

Event Canceled

APA New York presents:

First Impressions - Your Website

Join APA NY for a conversation about the effectiveness of photographers' website organization efforts from the creative buyers perspective

About this Event

Your website is the center of your brand, the public face of your business, so paying attention to your end user’s experience is imperative. As we all know: you never get a second chance to make a first impression.

In this event, creative buyers will walk through several photographer’s websites and email promos then give at-a-glance evaluations. They will discuss their first impressions including overall design, user interface, navigation, and responsiveness. They will offer their feedback and suggestions to benefit photographers when structuring or enhancing sites to optimize use, practicality, impact, and consistency.

Attendees, please fill out this link once you have signed up for a ticket: https://forms.gle/utHV5WgX4fDpy6Yq8

The first 15 photographers to submit their site URL will have the opportunity for evaluation. But ALL attendees will benefit from this inside look at what happens during that crucial and critical site visit. This information will be invaluable for all.

Topics

• Address typical website dos and don’ts from the creative buyer perspective

• Mimic the experience of the creative buyer getting to a photographers website for the first time to get an in the moment view of their perspective.

Panelists

Hillary Frileck: Executive Art Producer at Callisto Media

Innovative, creative art and content producer with over 20 years of experience in procuring quality content for client projects, including photography, illustration, and specialized art. Recognized for a creative portfolio and an eye for talent.

Renee Jung: VP, Senior Art Producer at Area 23

Award winning creative professional with over 10 years of experience in photo and video production.

Heidi Goverman (Moderator): Regional Representative Workbook

Heidi spends her days supporting commercial artists. As the West Coast Rep for Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before Workbook, Heidi spent years as the Executive Director for APA Los Angeles, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition.