APA NY Luck is a State of Mind: Creating with Impact with Deanne Fitzmaurice

In this wild ride through three decades of bearing witness to sweeping change, Pulitzer Prize-winning photographer and Nikon Ambassador Deanne Fitzmaurice will share the personal philosophy that helps her capture jaw-dropping images. Usingthe pivotal stories she covered as a staff photographer for the San Francisco Chronicle for 20 years, and aside range of personal and freelance projects, Deanne drills down into what makes a memorable photograph and shares tips on using the art of storytelling for maximum impact. Ready to up your game? Join us for a memorable presentation and a chance to ask questions afterwards.

This event will be held in-person at Soho Photo Gallery. Seating is limited. One seat per person.

Speaker Bio: Deanne Fitzmaurice

Renowned for her authentic storytelling, Nikon Ambassador Deanne Fitzmaurice captures unscripted moments and real people. Deanne’s dedication to genuine, impactful photojournalism has made her a sought-after photographer for the world’s most iconic brands, including Amazon, Apple, Nike and Google. She also collaborates with nonprofit organizations like the Bill and Melinda Gates Foundation to help tell their powerful stories.

For over two decades, Deanne served as a photojournalist for the San Francisco Chronicle, documenting transformative events across the Bay Area. Her lens captured the most severe earthquake in nearly a century, landmark Supreme Court rulings, major U.S. wars, climate change, and significant sports events. Her compelling work drew the attention of global publications, leading to assignments with National Geographic, Sports Illustrated, ESPN, and others.

Deanne's photographic essay of a young Iraqi war victim named Saleh earned her the Pulitzer Prize in 2005. She has received numerous prestigious awards in photojournalism, including Pictures of the Year International, AI-AP American Photography, Communication Arts, and NPPA, often multiple times.

As a passionate storyteller, Deanne frequently lectures at Stanford University and speaks at global events, sharing her insights on life, creativity, business, and cultivating a winning mindset. Deanne and her husband, photographer Kurt Rogers, co-founded Think Tank, the renowned camera bag company.