APA NY: Pricing The Job with Joe Sinnott

Joe Sinnott, photographer for PBS Thirteen WNET and a faculty member at the School of Visual Arts, conducts a talk on determining the creative fees associated with shooting photography assignments.

• What are you being paid to do?
• What’s the scope of work?
• What additional or value-added services will you provide in producing, executing, and delivering the finished work?

Topics discussed will include:

• The differences between advertising, editorial, and public relations/promotion assignments.
• Advertising day rates vs. Fee-for-use.
• Editorial day rates vs. Space rates.
• Determining expenses.
• A brief discussion of the paperwork.
• The benefit of contracts, estimates, and delivery memos.
• Negotiating and securing an advance for big jobs.

Let Joe teach you how to get it!