APA NY: The Full Treatment

NEW IN-PERSON EVENT: Tuesday, October 17 @7PM: The FULL Treatment: 

This panel discussion will focus on the creative treatment created by commercial artists for the creative team during the bidding and hiring process. We will explore what they are, why they are needed, how the treatments are used inside the agency workflow, and do’s and don’ts. Our panel will include an art director, a creative director, and an art producer to provide the inside scoop that artists need to be aware of when approaching this process.

Panel discussion moderated by Heidi Goverman. The Panel includes Jana Jarosz, Creative Director | FCB Health, Glenn Batkin, Creative Director | Art Director | Harrison Star, and Patricia McKeon, Production Consultant | Integrated Producer

This event will be held at SVA. Seating is limited. Registration required. ONE seat registration per person.