APA San Diego: Developing & Presenting Your Portfolio

There is nothing more important or impactful than a strong, curated presentation: an edit that successfully acts as the visual embodiment of your work. Building an edit to perfectly speak to your strengths as a photographer can be incredibly daunting. It’s not easy, but the good news is that APA San Diego has invited Beth Huerta from Candace Gelman & Associates to teach an exclusive online workshop on best practices in editing. Beth will share some tools that can be mastered to ease this critical practice: a practice that is both art and science.

Beth brings serious academic know-how and street credibility to the process of creating a killer edit for any need, whether it be a digital portfolio review, treatment, or customized PDF.

In this online workshop, Beth will cover the topics including:

·       What Constitutes an Effective Edit?

·       Identity and Cohesion

·       Knowing Your Audience

·       The Art and Science of Self Editing

·       How To Talk About Your Work

By attending this online event you can learn the skills necessary to take your edits to the next level.

About Beth Huerta: Prior to CG&A, Beth worked as a consultant/assistant for a bevy of internationally acclaimed advertising photographers including Howard Schatz, Theo Westenberger, William Huber and Stephanie Rausser. Beth is a frequent workshop presenter and contributing writer for the American Photographic Artists association. She has taught at Drexel University (where a course that she authored is now a permanent part of the BS in Photography curriculum) and The University of the Arts, and has been a guest instructor at Columbia College. Beth is also a Mentor for NYC Salt, a program that creates opportunities in photography for underserved New York City youth.

Students with valid ID can receive discounted admission. Contact director@apasd.org for code.