APA SF presents: Demystifying Representation

Demystifying Representation

Creating a successful partnership with an artists’ agent

In the increasingly competitive photo field, many photographers need to know more about effective representation. Developing a mutually beneficial business relationship with the best agent or agency for you is often a crucial step in your successful career. If you are currently seeking representation, or think you might want to at some point in your career, this is an essential event you won’t want to miss. Join APA as these top artists’ agents candidly discuss important topics like:

• Who should have a rep?
• What exactly can a rep do for me?
• What exactly can I do for a rep?
• What stage in my career is the best time to have representation?
• How do I get the right rep for me?
• What kind of promos are effective in attracting a rep?
• How do I work efficiently with my rep?
• What are the typical percentages a rep earns?
• When I first start working with a rep, what will they expect me to do?
• How will my marketing change when I get a rep?
• What kinds of new clients can I expect to get?
• How do I set up a mutually beneficial contract with my rep?
• When the time comes, how do I amicably end my partnership with my rep?

MODERATOR

Kate Chase   Artist Agent with Brite Productions and founder of ThePantry.biz

In 2006, after more than 15-years of managing relationships and projects at post-production boutique Wild Studio, Kate took notice of some of the industry's finest retoucher's as they headed in new directions and realized a role in a new category of representation with Kate Chase Presents, and its mission to promote retouchers as craftsmen.  Her commitment to helping artists and clients continues today at Brite Productions, representing 8 conceptual talents and on special occasions, consulting for retouching projects.

PANELISTS

Norman Maslov   maslov.com  Artist’s Agent for acclaimed photographers: David Allen Brandt, Michele Clement, Amy Herold, Deborah Jones, Bud Lammers, Emily Merrill, Harold Lee Miller, Sue Tallon, Stephen Austin Welch, as well as Flipside Studios, and Skeleton Digital Studio.

Heather Elder   heatherelder.com  Heather represents the following top photographers: Andy Anderson, Chris Crisman, David Martinez, Hunter Freeman, Leigh Beisch, Kevin Twomey, Richard Schultz, and Tim Tadder.

Marianne Campbell & Quinci Payne   mariannecampbell.com  Marianne & Quinci represent these award-winning photographers: Annabelle Breakey, Craig Cutler, Jamie Kripke, Michael Lamotte, Margaret Lampert, RJ Muna, Jim Salzano, Matthew Turley, Shaun Fenn

Jenifer Guskay  apostrophe.net  Apostrophe is a commercial photo agency with offices in NY & SF who represent photographers, directors and stylists. Their impressive photographers include: Anais & Dax, Levi Brown, Chris Buck, Dwight Eschliman, Mitchell Feinberg, Meredith Jenks, Erin Kunkel, Catherine Ledner, Andrew B. Myers, Teru Onishi, Travis Rathbone, Dan Saelinger, Corriette Schoenaerts, Guido Vitti, and Simon Winnall

For complete event details and to register, click here

Image above © 2015 David Martinez