Art Buyer Panel Discussion

Heather Elder represents an elite group of commercial artists

Overview
APA Chicago has scheduled an art buyer panel discussion with four respected art buyers in Chicago's agency community. And, to sweeten the event, artist representative Heather Elder will moderate the nights discussion. Heather represents an elite roster photographers and has gained industry praise for her Dear Photographer and Dear Art Buyer blog posts.

Knowledge is power and by attending this event you can walk away with the knowledge to land commercial assignment(s) that can pay-off in a big way.

Topics for Discussion
Marketing and Social Marketing
Estimating
Portfolios/Websites
Finding an Agent
+ open floor for audience questions & participation

Moderator
Heather Elder, Elder Represents

Panelist
Liz Miller-Gershfeld, VP, Sr. Art Buyer, BBDO
Lisa Kunst, Producer, Leo Burnett USA
Peter Frederiksen, Art Buyer, Abelson-Taylor
Karen Blatchford, Senior Art Buyer, DDB

Event Details
6:30P: Doors open / registration
7:00P: Heather shares artist rep. insights
7:20P: Moderated discussion with panelist
8:00P: Questions and answers
8:30P: Event ends

About Heather Elder
Heather Elder represents 8 commercial photographers from her offices in San Francisco and NY. She hosts a blog that has gained industry attention for sharing perspectives and opinions from a wide range of people in the photography community. Her blog posts Dear Art Buyer and Dear Photographer continue to be re-blogged and referred to by industry leaders. She also co-founded The Community Table, a series of conversations held directly with community leaders about top of mind photo industry issues.

Heather graduated from Boston University and started her career at a advertising agency on the east coast where she worked as an account person. It was while working on the Polaroid account that she realized her interest in photography. She left the ad agency to become an agent and producer for a Boston based photographer where she used her agency background to develop her own style. Almost 20 years later she is always looking for new ways to market her photographers.