Art Streiber Workshop

Career Management and Self Promotion for Today’s Modern Photographer

In this all-day, three-part workshop, Art Streiber will take you behind the scenes on his photography projects, outline how to manage your photography business and discuss today's most effective marketing techniques.

Seating is limited, register today.

I’m compelled to mentor and advise younger photographers and assistants because I wasn’t mentored. –Art Streiber

Part I: How it Happens
Streiber will pull back the curtain on his published images and discuss every facet of how they were conceived, executed and finalized. From pre-production research and logistical management, to on-set problem solving and the importance of post-production, all shoot related issues will be covered.

Part II: Managing Your Career
What are the four aspects of your photography business? How can you organize your workflow to maximize its effectiveness and be ready for the next big project? How do you get to the next level? These are just three of the dozens of questions that Streiber will pose and answer regarding the administration of your professional life.

Part III: Marketing for the Commercial Photographer
Portfolios, promo pieces and in-person meetings. Websites, Instagram and Facebook. Whether it's a traditional or a modern form of self-promotion, sorting out and prioritizing your marketing moves is a full-time job. The power and potential of each platform will be reviewed and other marketing maneuvers will be explored.

Just a few of the dozens of questions that will be answered:

1. How do I get hired to shoot for a national monthly or weekly?
2. What’s the difference between a design director and a creative director?
3. Should I sign the magazine’s contract?
4. What are editorial budgets like?
5. How do I create and negotiate a budget?
6. How much money should I have in the bank in order to float my shoots?
7. Should I own my own gear? How much?
8. Can I say “no” to an assignment?
9. How much homework should I do?
10. Is scouting the location important?
11. How early should I get to the shoot?
12. How many different set ups should I shoot?
13. How hard should I edit my imagery?
14. Is custom printing or retouching important?
15. How does syndication work?
16. How do I avoid being pigeon-holed as just one kind of shooter and shoot a variety of subjects?
17. How do I shoot new work if I’m not getting assigned to shoot new work?
18. Should I put tear sheets on my website?
19. How should my portfolio differ from my website?
20. When is the best time of year to go to New York and show my work?
21. Should I cold call photo editors?
22. Do I need a rep?
23. Should I send printed promo pieces or electronic promo pieces?
24. How do I make the leap from editorial to commercial work?

No stone left unturned. Everything is on the table. Any and all of your questions will be answered.

Art Streiber Biography

Art Streiber is a Los Angeles-based photographer / director specializing in reportage, portraiture, corporate, entertainment and advertising projects.

Editorial clients include Vanity Fair, Entertainment Weekly, Wired, New York, Fortune, ESPN, GQ and The New York Times Magazine.

Entertainment clients include ABC, CBS, NBC, HBO, A&E, CNN, MSNBC, Fox, TBS, TNT, The CW, IFC, MTV, SyFy Channel, Showtime, TVLand, Universal Studios, Columbia-TriStar, Dreamworks, Paramount, STX, Sony Pictures and Warner Bros. Studios.

Advertising clients include Chase Bank, KFC, Kohler, Cadillac, Miller Lite, Heineken, Subway, Farmers Insurance, Oakley and Disneyland.

Art has lectured at the International Center of Photography, The Santa Fe Workshops, Art Center College of Design, PDN's Photo Plus, Savannah College of Art & Design, ATLAS Institute at University of Colorado at Boulder and at The Stanford Publishing Course.

Recognition

• APA National Photo Competition: 2006 / 2012 / 2013 / 2014 / 2015 / 2016
• American Photography: 2005 / 2006 / 2007 / 2008 / 2010 / 2011 / 2012 / 2013 / 2014 / 2015 / 2016 / 2017
• Communication Arts Photography Annual: 2005 / 2008 / 2011 / 2012 / 2013 / 2014 / 2015 / 2016 / 2017
• PDN Photo Annual: 2005 / 2006 / 2007 / 2008 / 2010 / 2011 / 2012 / 2014 / 2015 / 2017
• In 2005 Art was named to American Photo Magazine's list of "The 100 Most Important People in Photography," and in April 2008 Art was presented with the Pacific Design Center's "Star of Design" Award for Photography.

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