Bridging the Gap to Big-Budget Campaigns with The Good Brigade

What photographers need to know about representation, major brand deals, and the changing commercial landscape.

Breaking into big-budget commercial campaigns can feel out of reach for freelance photographers. In this episode, Lisa Curesky and Christina Dittmar, co-founders of The Good Brigade, share what it takes to make the leap. Drawing from their experience representing leading photographers and directors, they discuss what catches an agent’s eye, how major brand deals come together, and how photographers can build a business ready for larger opportunities. They also explore how generative AI is reshaping commercial photography—and what that could mean for the industry’s future.

Please Note: This is a don't-miss in-person event that is also livestreamed on the Adorama Events YouTube channel.

Christina Dittmar and Lisa Curesky

Christina Dittmar and Lisa Curesky are longtime friends, business partners, and the founders of The Good Brigade. They launched the agency in 2015 to build the kind of representation they believed in: personal, thoughtful, and rooted in strong relationships.

Today, The Good Brigade represents a carefully selected roster of photographers and directors, from emerging talent to established visual storytellers. Christina and Lisa advocate for their artists, connect them with the right clients, and stay closely involved throughout every assignment. Their approach is grounded in transparency, trust, creative problem-solving, and thoughtful intention, ensuring both artists and clients feel supported throughout the process.

Get Connected with The Good Brigade

Website: www.thegoodbrigade.com

Instagram: @thegoodbrigade

Facebook: @thegoodbrigade

Header photo credit to Malike Sidibe x Hollister.

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