Digital Asset Management for Photographers

Digital Asset Management for Photographers- Everything you need to know!

Topics to include best practices for metadata, file naming, AI tagging, workflows, storage, rights management and so much more!

Discussion led by Mary Katherine Barnes, Operations Lead for ICP, an independent global consulting and services company employing more than 300 people in Europe, the Americas and Asia. Founded in London in 1988, ICP was the first company to provide brand owners with decoupled production and now works with half of Ad Age’s top 10 global advertisers in marketing operations, creative operations, production and asset management. https://www.icpnet.com/

Moderated by Mark Hill, Board Chair, APA Atlanta. markhillphoto.com

About ICP:

We are a global leader in content operations company, helping the world’s most progressive brands achieve a frictionless flow of content across marketing and commerce ecosystems . We offer integrated Solutions that leverage our expertise in Content Operations across Digital Asset Management, Digital Commerce, and Creative Operations that deliver exceptional business outcomes for our clients.