CONNECTIONS WEST May 6, 2021
9:00 am-6:00pm Pacific
Creative directors, art directors, print, digital, art and content producers are invited to attend this virtual event.
Virtual edition of the 2020 APA Sourcebook and 2020 APA Awards will be provided to all attendees.
Our Creative Projects up for Judging
Nitashia Johnson - The Self Publication is a photographic book series full of personal essays designed to uplift and combat the harsh stereotypes associated with members of the black community. The solo project was created in 2016 as a multimedia artist, Nitashia used her design and photography skills to bring this project to life. To complement the printed work, a filmed video for the project titled “Little Black Girl” and other videos are also available. She also created the project to analyze the role of media representation and to expose colorism. According to studies, some stereotypes have been activated so frequently (for example, through media exposure) that associated responses can begin to occur unconsciously. Regardless of whether individuals choose to accept a stereotype, if they simply do not consciously recognize and analyze the representations being offered, then such images can influence the ways that they perceive and interact with the groups being stereotyped—for instance, African American women.
Todd Baxter - Project Astoria is non-ironic, non-judgemental study of attempt and failure. It accepts as its premise the human inclination toward “the ideal” — or at least betterment — as a functional part of the human condition, one that is a viable and valuable catalyst for transcendence and that could propel us toward a multitude of unknown outcomes. Though these outcomes can be qualified, the inclination itself is neither good nor bad. The sweet sadness of the images is a eulogy to humanity’s great idealistic endeavours and their outcomes. They are not hopeful, but neither are they hopeless. Instead, there is a quality of nostalgia and quietude, and a lack of urgency. On the surface, the images are a sort of anthropological glimpse into the people, animals, and objects of a failed late-1960s attempt to colonize an Earth-like moon and transform it into a utopia. The images pick up with the multi-national colonists 15 years after they embarked on their journey. Earth has all but abandoned the utopian colonization effort, and while the first generation of Astorian youth are ascending into adulthood, the project infrastructure has fallen into a state of disrepair. The images follow the teens as they navigate the tangled world of adolescence only to be thrust into adulthood at the very moment Project Astoria is coming undone.
If you are an art or creative director, register for PCONNECTIONS WEST here.
This year's impressive Sourcebook is now available (as a PDF)
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