APA San Francisco Collaborative Negotiating

Wed 26th May, 2021 – Wed 26th May, 2021

By APA Admin

Wed 26th May, 2021
Wed 26th May, 2021

Collaborative Negotiation: Strategies for Success

Learning how to confidently negotiate with your clients.

Wednesday, May 26th at 11am PDT

Event Description:

As photographic artists, we create unique, powerful visuals that elevate brands, individuals and industries every day. Whether you are new to photography or are an established artist, feeling confident and comfortable in your ability to negotiate with your clients is an ever-evolving skill.  

Join APA SF for a panel discussion with industry leading negotiators Kelly Montez, Heather Elder, Shel Burks and Monica Zaffarano.

APA SF board member Nicole Morrison will moderate a discussion around collaborative negotiation practices with reps and producers who navigate these conversations daily. Listen in, pose questions and pick up strategies that can help you win jobs and feel satisfied and confident in the terms you’ve negotiated.

Primary Take-Aways:
  • Learn strategies that can help you win jobs and feel satisfied and confident in the terms you’ve negotiated.
  • Elevate your ability to effectively collaborate with your clients.
  • Learn the difference between creative fees and hourly/day rates.
  • Vendor terms and conditions

Nicole Morrison is a lifestyle, product and food photographer based in San Francisco. She likes to create colorful, bold images that help brands tell their story and stand out online. She is especially inspired by people and brands that are working towards a more sustainable and just planet by improving our food systems, paying people fairly, sourcing materials ethically, creating clean products for our bodies and plates, and reducing plastic and other harmful waste. Instagram 


Heather Elder

Owner, Heather Elder Represents

Bio: (coming soon)


Shel Burks

Producer, The Wall Productions

Bio: (coming soon)


Monica Zaffarano

Executive Producer, Trybe Production Collective

Bio: (coming soon)


Kelly Montez

CEO, Executive Producer, Apostrophe Reps

Bio: Kelly Montez is the owner of Apostrophe, an artists agency and production company representing both up-and-coming and established commercial photographers, directors and stylists with offices in New York and Los Angeles.  With an eye for talent, both artistic and practical, Apostrophe is adept at translating their clients’ and artists’ needs and goals into exceptional work. Progressive in their thinking, the Apostrophe team always seeks opportunities to elevate their talent and their clients’ work by focusing on innovative solutions for the photography community. Instagram



$10 : APA Members (any chapter, worldwide)

$25: General Admission



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