APA NY Marketing Your Photography in 2026

6:00 pm arrive
6:30 pm In conversation begins
7:15 pm Peer-to-peer review and hands-on critique
8:00 pm end

The photography industry has changed dramatically, but the need to build visibility, relationships, and a clear creative identity remains essential. In this conversation, Art Streiber and Beth Huerta draw from decades of experience across photography, representation, editing, and creative consulting to discuss how photographers can position themselves in an increasingly fragmented and fast-moving industry. From editorial relationships and direct client outreach to social media, branding, online presence, and evolving industry expectations, the session explores both practical strategy and real-world experience. Part conversation, part hard-won experience, the discussion is designed for photographers across genres who are navigating how to sustain visibility, relevance, and meaningful creative careers today. 

Limited space - in-person event 

If you would like to attend, please contact:  executivedirector@apanational.org

Beth Huerta

Beth Huerta is an editor, agent, educator, and AI artist whose practice merges choreography, photography, and generative image-making. She began her career in movement and performance before transitioning into photographic production and artist development, a path that shaped her approach to visual storytelling and curation. Huerta has worked with renowned photographers—including Howard Schatz, Art Streiber, Sandro, and Theo Westenberger—in roles that supported both their creative work and professional trajectories. Her editorial and agenting experience spans artist representation, production oversight, AI-driven creative development, and long-term career guidance. She is an Adjunct Professor in the Photography Program at Drexel University and has taught at University of the Arts as well as serving as a guest instructor at Columbia College Chicago. Huerta mentors emerging photographers through NYC Salt and serves on the Advisory Team for FreshLens Chicago. Her current work with generative tools exists alongside her long-standing commitment to photography and artist advocacy. She approaches AI not as a replacement for traditional image-making, but as part of an evolving conversation about authorship, methodology, and the future of visual expression.

Art Streiber - Attending virtually from Los Angeles

Art Streiber is a Los Angeles-based photographer specializing in portrait, reportage, entertainment, and advertising photography. His portraits have appeared on the covers of Vanity Fair, Empire, Entertainment Weekly, Wired, The New York Times Magazine, Esquire, and Variety, and his work has been selected for American Photography and Communication Arts Photography Annual for years. Streiber has photographed key art and promotional campaigns for major television networks, motion picture studios, and streaming services including NBC, CBS, ESPN, CNN, Netflix, Amazon, Paramount, and Universal. His advertising clients include Fabletics, Flecha Azul Tequila, Mazda, Chase, and Oakley. His fine art prints are represented by The Photo Gallery in Halmsted, Sweden, and The Fahey Klein Gallery in Los Angeles.

Bring a few images from a project you are working. Let's share with each other and discuss.