Creative Treatments Part II: The VISUAL Story with Patti Schumann

Thu 07th Dec, 2023 – 10:30am

By APA Admin in New York

Thu 07th Dec, 2023

Soho Photo Gallery
15 White Street,
Tribeca, NYC


Free in-person event


Creative Treatments offer photographers the opportunity to showcase their vision and differentiate themselves from their competitors. They are often the pivotal factor in the award decision (i.e.; getting the job!)

This presentation will provide an inside look at real treatments crafted for real campaigns in full and in part addressing all critical aspects of the creative treatment including branding, content (written and visual) production approach as well as bios. Attendees will ideally gain visual insight, a better understanding of the process, and inspiration as well.

IN-PERSON ONLY. Seating is limited. Registration required. This presentation will not be recorded.

Please note: You do not have to have attended Treatments Part I to attend, or understand, this presentation.

Speaker Bio: Patti Schumann:

Schumann & Company represents a select award-winning group of photographer/directors from across North America. For Patti Schumann, it all starts with images that are distinct, stunning and provocative. With a solid reputation for her intelligence, integrity and trust, Patti is recognized for her commitment to deliver smart and innovative solutions with extraordinary work from artists at the top of their fields.

More than 25 years of experience have informed her unique perspective and insight for problem-solving. Patti is a thoughtful listener and conceptual thinker, able to quickly prioritize a timely and efficient plan for a project’s best outcome. She is highly engaged in each and every project from concept through completion. Her collaborative spirit brings out the best in all and delivers results that are mutually valued by both client and artist.

As she guides projects and builds partnerships, Patti’s collaborative relationships have benefitted from her passion about the work and her upbeat approach. She also shares her insights and experience as an agent and consultant to guide and mentor developing talent while tirelessly promoting industry standards and best practices in the profession.



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