Portfolio Development Workshop

Beth Huerta from Candace Gelman & Associates leads our workshop.

This Portfolio Development Workshop is a free APA Members Only event.

Building your Portfolio to perfectly speak to your strengths as a photographer can be a royal pain the the backside. Let's face it, finding the right images and then assembling in the right flow between projects is equal parts art and science. It's not easy. The good news is that APA Chicago has invited Beth Huerta from Candace Gelman & Associates to teach an exclusive workshop on best practices in Portfolio Development.

Along with her corporate career, Beth has worked as an adjunct professor in the photography programs at Drexel University and the University of the Arts. Two courses that Beth developed for Drexel, Production for Commercial Photographers and Portfolio Development, are now permanent requirements in the university’s BS in Photography curriculum. Beth brings serious academic know-how and street credibility to the process of building a killer portfolio.

In this workshop Beth will cover the following topics:

• What Constitutes an Effective Portfolio?
• Identity and Cohesion
• Knowing Your Audience
• The Art and Science of Self Editing

Beth will illustrate the above concepts by looking at artist portfolios from the Candace Gelman roster. By attending this APA event you can learn the skills necessary to take your portfolio to the next level.

The workshop will be broken down in two halves. The first half will be Beth's presentation with a Q&A session. In the second half of the workshop Beth will review portfolios from several attending photographers.

If you would like to have your portfolio critiqued please send an email to Steven Brooks

Beth Huerta Bio

Beth became involved with photography 15 years ago. To supplement her income as a published fine art photographer, she worked as an assistant in New York. She also worked as consultant/editor for Dick Luria (a pioneer in the stock photography business), Howard Schatz, and the famed editorial photographer, Theo Westenberger, to name a few. Beth eventually accepted a full-time position as studio manager for William Huber. She has since worked as studio manager, editor, and producer for Pier Nicola D’Amico and Stephanie Rausser.

While living in Philadelphia, Beth was an adjunct professor in the photography programs at Drexel and the University of the Arts. Currently, Beth is the in-house editor and a photographer's agent with the award-winning agency Candace Gelman & Associates.

Not an APA member? Joining APA is easy and can be done for as little as $50/year or $12/month.