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Portfolio Review Tune-up

Wed 04th Oct, 2023 – Wed 04th Oct, 2023

By APA Admin in Chicago

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Portfolio Review Tune-up branding

It's time to get our house in order.

The terms we use matter. It's always baffled me that when a photographer meets with a prospect, they refer to this encounter as an opportunity to "show" their work. The term "show" is passive, inactive, and like being a bystander. Learn the active process of presenting your portfolio from long-time Artist Representative Patti Schumann and former VP, Executive Art Producer at Energy BBDO Liz Miller-Gershfeld. Presenting your work should be considered a job interview, and preparation is the key to success.

What you'll learn

  • How to request an in-person meeting.
  • How to prepare and set the stage for a productive meeting.
  • How to incorporate your personality and storytelling.
  • Learn the do's and don'ts.
  • Best practices at closing the meeting.
  • And we have scheduled time for you to ask your questions.

Speaker Bios

Patti Schumann, Artist Representative at Schumann & Company
Schumann & Company represents a select award-winning group of photographer/directors from across North America. For Patti Schumann, it all starts with images that are distinct, stunning and provocative. With a solid reputation for her intelligence, integrity and trust, Patti is recognized for her commitment to deliver smart and innovative solutions with extraordinary work from artists at the top of their fields.

Liz Miller Gershfeld, Independent Art Producer
With over 20 years of experience as a producer in the advertising industry, I’ve managed teams and budgets of all sizes. I have traveled both domestically and internationally, collaborated with people who work in multiple disciplines of all levels, and worked with some of the world's most recognized brands. I recently resigned from my role as an executive art producer at an ad agency to pursue a portfolio of interests, as well as use my skills to be far more nimble.

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