You and AI: The Future of Creative Collaborations

Elevate your creative skills with our immersive hands-on workshop that delves into the fascinating world of AI-generated imagery! This comprehensive session introduces you to a variety of consumer-based applications, with a special focus on the powerful tool, Midjourney.

Discover the magic behind Midjourney’s image creation technique as we unravel the secrets of its written prompts, guiding you through its various versions and functions. Gain practical experience in crafting stunning visuals and animations using advanced motion techniques.

Enhance your capabilities further with an in-depth introduction to Photoshop Beta’s groundbreaking “generative fill” function. Whether you’re a seasoned designer or a curious beginner, this workshop offers invaluable insights and hands-on practice to transform your creative process with cutting-edge AI technology. Join us and unlock new dimensions in your artistic journey!

The workshop will be led by APA LA Board member, Hugh Kretschmer.

Limited number of seats available for this event. Email director@apa-la.com for the link to register.

Speaker Bio

At the age of 13, Hugh Kretschmer was introduced to photography by his father who was a photo-instrumentation engineer for MacDonnell Douglas from the Mercury through Apollo missions. Ten years later, Hugh received a Bachelor of Fine Arts Degree from Art Center College of Design, graduating with honors. He then moved to New York City to start his career, collaborating with editorial, design and advertising clients such as Vanity Fair, New York Times Magazine, National Geographic, GQ, Penn & Teller, Old Spice, Huggies,Toyota, and Sony. His images have been recognized by The International Photography Awards, American Photography, Communication Arts, PDN Photo Annual, Graphis Publications, and the Society of Publication Designers. Hugh has also lectured and lead workshops at Eddie Adams Workshops in Jeffersonville, NY, Gulf Photo Plus, Dubai and Fotorama, Serbia. He teaches photography part-time at Art Center College of Design, UCLA Extension,and the Los Angeles Center of Photography.