New West Photography

Pro Type: Photographer

New West Photography produces high-end digital product and lifestyle photography, image production, photo retouching, art direction, graphic design, project management, and print management, for consumer product companies and ad agencies. We have the technical skills and staffing to handle any size project, from one advertising image to thousands of photos for a consumer catalog or e-commerce website.

New West offers a dedicated client account manager to every project, who listens to the clients' needs and works with our team to achieve the project goals; all on deadline and within budget. We can manage the whole project, from concept to completion, or we can handle whichever parts of the process you are currently lacking.

Our award winning photographer shoots high-resolution digital images of products in the studio and on location; including apparel, consumer goods, and outdoor industry products for web, advertising, catalogs and POP.

When the project calls for it, we can bring in a graphic designer, who will offer several concepts and work with your marketing team to pick the look and style that best represents your brand. When needed, we will art direct the photo shoot, edit the photos with the client and conduct the press check. Our production staff will also work with the printer to properly manage ICC profiles, and achieve accurate color on the final catalog.

Our post-production staff are masters at turning a raw image into a perfect color-corrected, retouched, finished file. We can also digitally change a product photo from the color it is shot in, to any other color, giving consistency and accuracy to the product when consumers are shopping on a website.

We have extensive experience in retouching, working on everything from advertising images for North Face, to creating a photo realistic shoe from a wood mold for Crocs. The New West team is fast, and our retouching rates are very competitive.