BrakeThrough Media / Iri Greco

Pro Type: Photographer

About Iri Greco / BrakeThrough Media

We are the award-winning digital content team of Iri Greco and Jim Fryer – with over 20 years experience in the media landscape. Based in New York City and Denver, Colorado, we have worked both across the U.S.A. and extensively in Europe and the U.K.

Our respective backgrounds are in the food & beverage and endurance sport industries: bringing that unique experience, knowledge, and sensibility to our collective vision and aesthetic. We work in seamlessly in still imagery and motion while taking a hands-on and intimate approach to all our projects. We love the collaborative process and developing long-term client relationships.

My father swears I once ate a whole stick of butter, but my earliest food memory is of putting a pea up my nose.

Photography is my third career. I spent over a decade working as a chef in restaurant kitchens. I have been a bartender, a baker, taught cooking classes, produced events for Slow Food USA, developed menus, and worked as a private chef.

When I transitioned into TV, I worked as a food stylist at Martha Stewart, Food Network, PBS, and styled many, many morning shows. I found a new passion in producing cooking shows and web series.

As a photographer and video producer / director, I bring a deep love of food. I understand the nuance of cooking with all its textures, flavors, colors, and aromas. I get the misunderstood chef or mixologist - I understand their sacrifice. I have lived it, too.

When I capture food on camera, I want to be tantalized. I am, after all this time, still hungry.