Jana Cruder - Owner S H / I F T M E D / A Productions

Pro Type: Photographer

Jana Cruder - as a visual storyteller I am focusing on concept and creation of impactful, vibrant and soulful stories and content for still photography, motion & experiential advertising for clients worldwide.

Simply put, I love what I do and believe that we create our experiences here. As I've evolved my vision and craft I have come to see my self as a visual artist, using the mediums of film and photography to craft emotionally charged experiences to communicate a feeling, message and tell stories. I'm passionate about inspiring creative thinking, the moving image, story telling the environment, the art of fashion, the unique people I meet and locations I get to travel to.

My work spans the globe, with content libraries, commercial, fashion, and editorial projects for clients including Adidas, MGM, The Venetian & MGM Properties, Fallon NY, Adidas, Brita Filters, American Airlines, APPLE, Google, People Magazine, Zip-Car, Harpers Bazaar, Time Inc., Maxim, ELLE China, Rodale, Essence, Discovery, OWN Network, Mens Health, Fitness Magazine and Tatler.

Raised in rural PA, Educated at Rochester Institute of Technology combined with 15+ years of industry experience make me a highly skilled creative and a visual problem solver. I've created a world class production team and formed my own company that can navigate the needs of the most detailed of motion and stills projects.

When not in the studio or on-location, I travel in search one-of-a-kind life experiences that give back and support the greater good.

I am seeking to engage with individuals and companies who see the beauty in my spirit, my work and are seeking to collaborate on win-win projects that add value.

I have an extensive archive, should you wish to see more please email and we will happily create a custom portfolio based on your projects specifications.

S H / F T M E D / A
S H / F T M E D / A Productions LLC. was created to fill an important need in the marketplace of creative service agencies and production companies. To tell meaningful stories. To produce content that shifts cultural norms. And to serve the growing need for experiential digital media and branded content libraries.

Founder Jana Cruder's years of industry experience along with her passion for consciousness raising projects, technology and the art of the experience is what fuels the SH / FT vision.

Jana and her team of like-minded visionaries, filmmakers, writers, artists and other production support professionals create and document multilayered experiences. This experiential approach to content creation generates authentic, emotionally charged on brand messaging.

S H / F T is committed to ensuring ethical and high quality productions. From custom installation experiences to branding content libraries, social media campaigns and content creation - we aim to inspire a sustainable S H / F T in people’s choices and perspective when hiring creators. We do this by aligning with individuals and brands who also wish to cultivate a balanced and positive future through storytelling and art.