In this all-day, three-part seminar, Art Streiber will take you behind the scenes on his editorial shoots, outline how to manage your photography business and discuss today's most effective marketing techniques.
Part I: How it Happens.
Streiber will pull back the curtain on his published images and discuss every facet of how they were conceived, executed and finalized. From pre-production research and logistical management, to on-set problem solving and the importance of post-production, all shoot related issues will be covered.
Part II: Managing Your Career.
What are the four aspects of your photography business? How can you organize your workflow to maximize its effectiveness and be ready for the next big project? How do you get to the next level? These are just three of the dozens of questions that Streiber will pose and answer regarding the administration of your professional life.
Part III: Marketing for the Editorial Photographer.
Portfolios, promo pieces and in-person meetings. Websites, Instagram and Facebook. Whether it's a traditional or a modern form of self-promotion, sorting out and prioritizing your marketing moves is a full-time job. The power and potential of each platform will be reviewed and other marketing maneuvers will be explored.
No stone left unturned. Everything is on the table. Any and all of your questions will be answered.
Features over 400 pages of imagery from Professional APA photographers
APA members receive 40% off the cover price and can purchase an annual print subscription for just $66.30 or, full subscription for just $118.15 and you'll...